JD Sports 2

JD Sports

With its corporate office in Bury, Greater Manchester, JD Sports Fashion plc — otherwise called JD Sports or JD — is an English games design retailer. It is recorded on the London Stock Exchange and is a part of the FTSE 100 Index. The Pentland Group possesses 55% of the organization.

History of the J.D. Sports Company

J.D. Sports Limited is a British multinational sporting goods retailer headquartered in Birmingham. The Company was founded in Manchester in 1895 as James Dill & Company in the city’s Northern Quarter by James and Moses Dill. In 1913, they moved headquarters to Birmingham and became J.D. Sports Ltd. In 1932, it incorporated as a limited company, then changed its name to J D Sports (Ltd) plc becoming the first sports retailer to go public on the London Stock Exchange. The Company became a leading sporting goods retailer, opening its first Store in 1980 in Liverpool. In 1998, the Company acquired Sheffield-based sports retail chain T. R. Edwards L.T.D. The Company was sold by UBS AG to a private equity consortium under the management of Delphi Technologies for £48 million in April 2002. It is now a subsidiary of Sports Direct International plc.

J D Sports (Ltd) plc is the trading name of J D Sports Limited and its subsidiaries, which trade under the names J.D. Sports, Pro Team Sports, and Sportif. Founded in 1895 as James Dill & Company, in 1913, they moved to Birmingham. In 1932 the Company was incorporated as a limited company and changed its name to J D Sports (Ltd) plc becoming the first sports retailer to go public on the London Stock Exchange. The Company became a leading sporting goods retailer, opening its first Store in 1980 in Liverpool. In 1998 the Company acquired Sheffield-based sports retail chain T. R. Edwards L.T.D. The Company was sold by UBS AG to a private equity consortium under the management of Delphi Technologies for £48 million in April 2002. It is now a subsidiary of Sports Direct International plc.

In October 2012, J.D. Sports purchased the assets of Cotswold Outdoor and its subsidiaries Ascent, Eco Time, and Perfect Outdoor. In April 2013, J.D. Sports’ subsidiary Pro: Direct Soccer purchased kit sponsorship rights to the English football league. The Company sponsored Wolverhampton Wanderers F.C. ‘s Molineux Stadium, as well as sponsoring their shirt sleeve up until June 2014, and remains a shirt sponsor for their Carabao Cup games.

In July 2005, J.D. Sports introduced a new international store format, with multiple store formats; the “standard” size stores and larger “superstore” stores. The standard stores average 2,500 sq ft (230 m2), while the superstore outlets are typically around 4,500 sq ft (415 m2). In recent times, J.D. sports have opened brand new superstore outlets in Sheffield Park and Southampton. These two stores are particularly large at 5,000 sq ft (460 m2) and 3 floors.

Britain’s anti-discrimination watchdog has criticized the Company over an employment practice. In contrast, a former J.D. Sports employee brought legal action against the firm and said he was “bullied and harassed” by his managers. The J.D. Sports Group also failed to pay 621 employees for hours worked over three years between November 2005 and June 2008. The Company said it “strongly disagreed” with the I.C.O.’s ruling but accepted its findings.

In September 2007, J.D. Sports also introduced a new store concept called ‘The House,’ an outlet format retail store approximately 20,000 sq ft (1,900 m2) in size. There are six ‘The House’ stores; Milton Keynes and Cheltenham in England and Dundrum and Swords in Ireland. They opened a 7th such store in Bracknell in 2015.

J.D. Sports runs a women’s Store named J.D. Sports Women in Dublin and an online store. J.D. Sportswomen is Ireland’s first dedicated women’s sportswear business. The online Store, which is free of commission to the retailer and free to customers, was launched in late 2007.

J.D. Sports Women was rebranded as ‘Sportswomen’ on July 1st, 2011. Sportswomen is a large store on Dublin’s Dawson Street focusing solely on female sportswear and accessories.

J.D. Sports sell a range of branded and own-brands products, including football boots manufactured by Mizuno, Reebok, Umbro, Nike, Adidas, Puma, and Lotto Sport Italia.

The J.D. Sports retail chain sells products manufactured by Warrior Football Clothing. This includes the kits, training wear, leisure wear, and all-weather boots of Wolves F.C., Newcastle United F.C., Sheffield Wednesday F.C., Middlesbrough F.C., Accrington Stanley F.C., Hull City A.F.C., Swansea City A.F.C, Sunderland A.F . and Cardiff City F . C.

In recent times, J.D. Sports have also started to sell a vast range of football-themed merchandise, such as memorabilia and football-related accessories, which include football fans, stockings, and socks.

J.D. Sports also use several licensed brands, including Umbro (home kits), Adidas (home kits), and Puma (uniforms), with their range of retro kits. Umbro was previously the kit supplier for Fulham F.C., Aston Villa F.C., Southampton F.C., Newcastle United F.C., Sunderland F.C., Cardiff City F.C., Wolverhampton Wanderers F.C., Sheffield Wednesday F.C., Hull City A.F.C., Swansea City AFC, Luton Town F.C., and Bolton A . F . C. In February 2014, Stoke City F.C. became the first Premier League team to have their kit supplied by the Company.

In 2003 J.D. Sports launched a website in association with Orbit, offering online customers the opportunity to purchase products at a discount and free U.K. delivery on all orders over £75 or all orders over £100 with free Worldwide delivery as an add-on.

In 2006 the website was relaunched with a new look and improved functionality, and it continues to provide members of the public with an internet-based shopping experience. The website is part of a wider retailing strategy to better compete in the online arena.

The Company also operates a dedicated Sports Direct online store available 24 hours per day, seven days per week, and sells branded merchandise, including some of its brands.


Early acquisitions of stores included 209 stores with the procurement of First Sport from Blacks Leisure Group in December 2001 and 70 stores from the managers of All Sports in October 2005. Ensuing acquisitions of organizations included:

Bank Stores, which sold style clothing, for around £19M in December 2007

Champion Sports for €19.6M in January 2011

Blacks Leisure Group was out of the organization for £20 million in January 2012.

the streetwear clothing brand FLY53 in February 2012; Tessuti in 2016; Cloggs, a shoe retailer, leaving the company in February 2013; Clothingsites.co.uk with its sites Woodhouse Clothing and Brown Bag Clothing in May 2014; Go Outdoors for £112 million in September 2016; Finish Line, a US-based retailer, for $558 million in November 2016; and Footasylum, a retailer, for $1 billion in March 2018.

For $325 million in December 2020, purchase Shoe Palace

Additionally, the company acquired the legacy rugby names “Canterbury” and “Canterbury of New Zealand,” as well as “The Duffer of St. George” and “Kooga Rugby.”

J.D. Sports women also sell branded products via its online Store.

In 2011, J.D. Sports launched a series of quarterly ‘Voucher’ Members’ Club Cards. Club Vouchers can be bought in the Store and entitles Members to a discount of 20% on all purchases made from J.D. Sports stores. Without the membership card, they receive a 10% discount, while non-members are not eligible for any discounts.

J.D. Sportswomen is undergoing massive investment in its flagship shop on Dawson Street in Dublin city center, to be opened in Spring 2016. The new Store will feature a full indoor cycling studio and brand new gym equipment.

In recent years J.D. Sports Women on Dawson Street has enjoyed increasing footfall, and in 2010 the Store was nominated for National Retail Awards for the “Highly Commended – Sports Clothing Retailer” category. The Store is always busy and has achieved a high customer loyalty rating.

J.D. Sports Women offers women’s sportswear, schoolwear, leisure wear, accessories, and bespoke clothing services. The store stocks a large range of brands, including Everton FC, Middlesbrough F.C., Leeds F.C., Newcastle United F.C., Southampton F.C., Stoke City F.C., Arsenal, Chelsea F.C, Arsenal Ladies, and Racing Metro 92

Dundrum is a J.D. Sports store in Dundrum Town Center on the outskirts of Dublin that opened in September 2008 and is one of the Company’s largest retail stores with a floor space of approximately 7,000 square feet (650 m2).

The Store is split across four floors and features a range of products, including the London 2012 Olympics, Nike Golf, Under Armor Running, Adidas Football, and more. There are also areas from Nike and Adidas dedicated to their latest trainers. The Store has free Wi-Fi internet access and an interactive touch screen on each floor informing customers of the available products and services.

Anti-discrimination watchdogs have heavily criticized J.D. Sports over an employment practice, which sees staff forced to wear caps in the J.D. Sports stores.

J.D. Sports has also been criticized by their employees and customers for their refusal to pay the London Living Wage to their staff. The Living Wage is an hourly rate set independently and updated annually, reflecting the amount a worker needs to earn to achieve a basic standard of living. J.D. Sports responded that paying the London Living Wage would be financially detrimental and damaging to the business.

What are some of the most popular items sold at JD Sports stores around the world?

JD Sports is a global sportswear and footwear chain that sells sports equipment and clothing. The company currently has 7,358 stores in 32 countries worldwide, making it the biggest sports retailer in Europe. David Janssen opened its first store in 1979 in Northallerton, North Yorkshire.

According to Bloomberg Businessweek, JD Sports Ltd is “the most prominent of a new generation of retailers which seem to be struggling to find their place among online shopping. In the year ended Feb. 28, 2016, JD reported sales of £2.89 billion and an operating loss of £265 million.”

While JD Sports is no longer considered a “hot stock,” there are still plenty of reasons to shop at their stores. The following are some of the most popular items sold at their stores:

1.) Air Jordan basketball shoes

The Air Jordan basketball shoe is widely considered one of the most infamous and well-known basketball shoes in the world. This shoe was first introduced in 1985 and has been on the market ever since. It has become a global icon, with many styles resellable by third parties.

It was even used as a prop in the movie Space Jam, where it gets its name (Air Jordan nickname). The shoes have been popular with young people interested in sports and the common person alike, as they were an accessible medium for both to get involved.

“You can see the joke in the film,” Jordan said of the sneaker’s appearance. “I’m shooting a half-court shot, and a kid is passing by. [It looks like] I’ve got two hands, and he’s passing me the ball.” The shoes have been worn by other athletes, such as Kobe Bryant and Michael Jordan himself (as well as many others).

Over the past few years, however, sales of these shoes have started to drop. In 2015, there was a drop in sales of over 7% from the previous year.

2.) Nike shoes

One of the most well-known athletic companies on Earth is also one of the most popular to shop at. Nike is known as “the swoosh” and is often associated with sports, such as running, basketball, and football (soccer). Except for running shoes, these other two categories have been impacted by the popularity of alternatives to Nike’s products.

While it may be true that Nike is losing its grip on the basketball and soccer markets, its shoes continue to be popular. For example, the Nike Air Jordan shoe has steadily been one of the most popular items sold at JD Sports.

3.) Puma shoes

The Puma shoe is a football shoe that was introduced in 1948 to coincide with the company’s creation. These are also considered iconic products, having withstood the test of time and market change. Puma shoes have been worn by numerous football players, including Lionel Messi and David Beckham.

4.) Adidas shoes

The Adidas shoe has also been popular with athletes, as well as sneakerheads who are interested in fashion. While Adidas was less popular in the basketball and soccer markets when compared to Nike, it has taken some of the market shares away from that competitor. In 2004, they sold 50 million pairs of shoes and generated revenues of $6 billion.

5. Reebok shoes

The Reebok shoe company was founded in 1966 as a merger between two other companies. In the 1980s, they began to make a name for themselves in the athletic equipment industry, with Reebok being especially popular. The Reebok shoe became associated with the cross-training lifestyle, which is why the brand has been successful since its inception.

6. New Balance shoes

New Balance is another well-known athletic brand associated with sports and popular with shoe enthusiasts. This brand was founded in 1906 and had been creating a wide range of shoes since then. They have a reputation for being exceptionally comfortable, which makes them ideal for athletic use. The company creates both for men and women but is especially well-known for its men’s collection. They are sold at specialty sporting goods stores, such as Foot Locker.

7. Converse shoes

Another brand that has become well-known in athletic products is Converse, which is known for its shoes and apparel. Converse was founded in 1908 and had been creating footwear since then. Converse shoes have gained popularity among athletes and sneakerheads because of their originality and durability. These shoes are perfect for everyday use and are commonly seen at gyms, such as a Lululemon store.

8. Le Coq Sportif shoes

Le Coq Sportif is a French brand based in the town of Saint-Quentin. They are known for making shoes for basketball and football. The company was founded in 1882, which makes it one of the oldest brands on this list. Their shoes have been worn by Cristiano Ronaldo, Dwight Howard, Chris Paul, and more.

9.) Joma shoes

Joma is another Spanish brand known for its football (soccer) footwear. They are particularly known for their casual shoes sold at Foot Locker. They have a massive selection of shoes and have been around since 1894.

10.) Adidas UltraBoost shoes

The Adidas UltraBoost shoe is a running shoe that has become especially popular among runners due to its lightweight design. While the yellow and black design of these shoes is often associated with basketball or soccer, it has been worn by many runners across the globe. The Boost technology has made them extra lightweight and more comfortable than their predecessor.

11. Fila shoes

Fila is a well-known sports brand that was founded in 1949. They are widely considered the “original” athletic brand because they were the first company to make sneakers in the United States. The women’s version of this shoe is particularly popular – sold at Foot Locker and other specialty shops, such as Dick’s Sporting Goods.

12. Adidas NMD shoes

The Adidas NMD sneaker is one of the most popular styles. Although they were released just a few months ago, they are already becoming popular among sneakerheads. The shoe was created as part of the Adidas Yung-1 collaboration with designer Jeremy Scott. The shoe has been known to be comfortable and lightweight, making them ideal for any athlete who wears them.

13. Nike Cortez shoes

The Cortez shoe is another running shoe that has recently become popular among runners. The shoe’s design was based on the traditional running style of the Brazilian soccer player Ronaldinho Gaúcho. The shoes are available in both men’s and women’s versions, with a range of colors including camo, navy blue, white, black, and red. The color scheme resembles that of Miami-based sports team FC Miami City SC, whose official colors are pink and orange.

14. Fila shoes

The Fila brand has been another well-known sports brand in the market for over 40 years. These shoes have long been popular among athletes but are also known as some of the most comfortable running shoes on the market. Since they are not specifically designed for athletics, they are regularly worn during casual sporting activities and fitness classes.

15. Reebok Shoes

Reebok is a well-known athletic brand that has become especially popular among runners and basketball players. While they were one of the first companies to become associated with running back in the 1970s, they are now known worldwide as one of the most popular brands in the athletic footwear industry. They are famous for their signature shoes that feature arch support, like the Reebok Men’s ZPump Fusion and Women’s ZPump Fusion.

International operations

In May 2009, the business bought Chausport, which ran 75 little shops in France. In January 2016, it established its first location in Malaysia. In late 2016, the firm paid A$6.6 million for an 80% ownership in the Australian retailer Next Athleisure. Then, in Australia in April 2017, South Korea in April 2018, Singapore in May 2018, and Thailand in November 2018, additional stores opened. The firm also announced a joint venture in Indonesia with a shop scheduled to open in 2022 and purchased 80% of Cosmos Sport, a Crete-based company, in December 2021.


Many association football clubs, players, and organizations use JD Sports as their official supplier and sponsor. Sponsorship agreements with AFC Bournemouth, Charlton Athletic, Dundee United, Blackpool, Luton Town, and Oldham Athletic were announced by JD Sports in August 2008.